Back to the Roots Rebrand

Having bland, generic packaging isn't very inspiring, especially if you want people to buy your product--I decided to fix that. The goal of this packaging redesign was to take it up a notch and make the packaging for these grow kits stand out on the store shelf. Re-imagining the logo, adding bold, organic patterns and a fresh color palette helped to achieve that, making these grow kits appealing to a whole new set of consumers.

Skills: package design, logo design, layout

Programs: Illustrator, Photoshop

Original packaging:

Redesigned Packaging: fun patterns, fresh colors and perfect details.

Original logo updated with a trendier, more organic look.

The final package redesign

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