Skills: photography, photo compositing, layout, illustration, typography, motion design
Programs: Photoshop, Lightroom, Illustrator, InDesign, After Effects, Procreate
The Process:
Final Ads:
J.R. Watkins Hand Soap Ad Series
J.R Watkins believes in the power of nature to nurture. Since 1868, they have been creating potent, plant based home and body remedies, crafted with North American ingredients. The goal of this ad series was to appeal to a younger generation, showing that these aren't just your grandmother's soaps.